Legal
Cookie Policy
Last Updated: March 12, 2026
This Cookie Policy supplements our Privacy Policy, which describes how we handle personal data more broadly. It explains what cookies are, which categories we use on Irvako Newsroom, and how you can manage your choices. This website is operated by FADI B.V. at Gessel 5, 3454 MZ Utrecht, Netherlands. For questions, contact [email protected].
1) What cookies are
Cookies are small text files stored on your device by your browser. They are commonly used to keep a site working (for example, by remembering a session), to understand how visitors use a site, and to support advertising measurement. Cookies can be “session” cookies (removed when you close your browser) or “persistent” cookies (kept for a set period).
In addition to cookies, some tracking technologies rely on pixel tags and server-side event collection. Pixel tags are small pieces of code that can transmit information such as page views or conversions to a service provider. Server-side tracking may record limited technical information (for example, IP address and user-agent) to help attribute conversions or protect against abuse. These technologies are governed by the same preference choices described in this policy.
2) First-party and third-party cookies
“First-party” cookies are set by irvako.site. “Third-party” cookies are set by providers we use to help operate the site, measure performance, or run advertising campaigns. Third-party cookies are subject to the third party’s policies as well as this policy. We do not permit these providers to use site data for their own independent commercial purposes.
3) Cookie categories we use
We group cookies into three categories: Essential, Analytics, and Marketing. Essential cookies are required for the site to function and do not require consent. Analytics and Marketing cookies are optional and require your consent in the Netherlands and across the EEA/UK.
Essential cookies (always on)
- Purpose: Keep core features working, maintain session continuity, and remember your cookie preference selection.
- Examples: A site session identifier and a cookie that stores consent choices.
- Legal basis: Legitimate interest and necessity for service operation.
Analytics cookies (consent required)
- Purpose: Understand how the site is used, which pages are read, and how visitors navigate the report pages.
- Provider: Google Analytics 4 (GA4), configured with IP anonymization.
- Retention: Analytics data retention is set to 14 months.
Marketing cookies (consent required)
- Purpose: Measure advertising performance, attribute conversions (such as contact form submissions), and improve ad relevance.
- Providers: Google Ads and Meta Platforms technologies may be activated when marketing consent is given.
- Typical lifetimes: 90 days for common advertising identifiers.
4) Cookie table
| Name | Purpose | Category | Type | Retention |
|---|---|---|---|---|
| _site_session | Site session continuity | Essential | First-party | Session |
| cookie_consent | Stores your consent choice | Essential | First-party | 12 months |
| _ga | GA4 user identifier | Analytics | Third-party | 2 years |
| _ga_XXXXXXXXXX | GA4 session state (10-char GA4 ID) | Analytics | Third-party | 2 years |
| _gcl_au | Google Ads conversion linker | Marketing | Third-party | 90 days |
| _fbp | Meta Pixel browser identifier | Marketing | Third-party | 90 days |
| _fbc | Meta Pixel click identifier | Marketing | Third-party | 90 days |
Note: cookie names can vary by configuration and updates from vendors. The categories above reflect how we treat these technologies for consent and preference management.
5) Managing cookie preferences
You can manage your cookie choices at any time by selecting “Manage cookie preferences” in the footer. You can also delete cookies using your browser settings. If you clear cookies, the consent banner will be shown again the next time you visit.
- Google Analytics opt-out browser add-on
- Google Ads settings
- Meta ad preferences
- Your Online Choices (EU)
6) Service providers
Depending on your choices, we may use the following providers to support analytics and marketing measurement:
- Google LLC (Analytics 4, Google Ads, Google Tag Manager): policies.google.com/privacy
- Meta Platforms, Inc. (Meta Pixel and related measurement tools): facebook.com/privacy/policy
- Cloudflare (CDN and security protections): cloudflare.com/privacypolicy
We do not sell personal data. When marketing cookies are enabled, some data may be used to measure ad performance and build audiences such as remarketing or lookalike audiences. You can disable these at any time through the cookie preference panel.
7) Contact
If you have questions about this Cookie Policy or our use of cookies, contact:
- FADI B.V. (Irvako Newsroom)
- Gessel 5, 3454 MZ Utrecht, Netherlands
- Email: [email protected]
- Phone: +31 30 711 4829